Strong design for powerful work

From technology to appearance: the design of Staad's excavator

For Staad I developed the design of a new generation of excavators: robust, recognizable and tailored to practice. The challenge? Create a visually distinctive look that both strengthens the Staad brand and supports the daily user in comfort and visibility.

Project details

Client: Staad
Product: Excavator (new generation)
Type of work: Product design, 3D modeling, visualization
Year: 2023

Robust design for the new generation of Staad machines

The new design fits seamlessly with Staad’s brand values: robustness, reliability and progressiveness. The sharp lines, smart panel layout and characteristic cabin give the machine a professional look that stands out on the construction site and in the market.